Formerly Flatter:Me

Think of it as our maiden name. Or our superhero alias.

ON JULY 1, 2017, FLATTER:ME BELTS BECAME UNBELTS

Why the name change?

As Flatter:Me, we were increasingly uncomfortable implying that women should be shaped differently than they are. Flatter, curvier, in-between - just be you-shaped.

What's changing?

Actually... not much. We've put a sexy new matte coating on our buckles and a fresh face on our brand, but our products and team are the same as ever - helpful, hardworking, and a little unusual. 

I liked your old name better!

Flatter:Me grew belt by belt, and customer by customer. You caring that much about our brand means a lot to us. We promise this is going to be a great ride, and we're excited to have you with us.

Check out our rebrand announcement!